Vision and values

The guiding vision for the whole Core Assets Group is to make a positive and lasting difference for children and families.

We work hard to achieve our vision by following clear values. Our values apply to everything we do, wherever we do it.

Passionate about realising potential

We remain true to our founders’ belief in quality care for children and families.

Truth: We act with care, compassion and integrity.

Quality: We set high standards for ourselves in serving customers.

Energy: We work with energy, enthusiasm and determination.

Results: We measure outcomes and use them to make better decisions.

Ambition for children

We want children to have a sense of belonging and security within a family environment.

Engagement: We encourage and enable children to have their voices heard.

Strengths based: We use a strengths based approach to our work.

Achievement: We work with children to help them achieve.

Protection: We protect children.

People matter

We believe that every person counts and is accountable.

Needs led: We put the needs of children first.

Diversity: We value diversity, take pride in our work and celebrate our successes.

Responsibility: We take responsibility for our actions and outcomes.

Challenge: We challenge and support each other and our partners to constantly improve.

Safe change

Creativity: We appreciate the need for change and work with pace and creativity.

Safety: We never compromise on quality and safety for children.

Research: We invest in research and learn from experience.

Culture of ideas: We promote a culture that enables ideas to be developed, shared and realised quickly.

Building communities

We believe we can achieve more by working together.

Local focus: We deliver locally based activities in support of local communities.

Sharing: We share knowledge and information with stakeholders.

Respect: We treat our partners with respect and integrity.

Honesty: We are open and honest at all times.

Take a look at Core Assets in Action to see how we apply our vision and values to our work.